What happens when street art is treated with the same intensity as sport — fast, physical, and impossible to fake?

That’s the question the world’s most exciting street art incubator Secret Walls has been answering for nearly two decades. It’s the closest thing the art world has to a high-pressure live match: two teams, one blank wall, and 90 minutes to create something unforgettable while the crowd roars and the DJ drives the momentum. By the final countdown, the room isn’t just watching — it’s holding its breath.

But the real story isn’t only the spectacle. It’s what founder Terry Guy and CEO Kevin Collins are building underneath it: a cultural platform designed to make more space for artists to grow, connect, and get seen — not just for one night, but for a career.

Born in Shoreditch in 2006, Secret Walls has evolved into a global creative phenomenon, producing more than 2,000 battles in over 100 cities annually across 50 countries, partnering with brands including Apple, Nike, Disney, Bentley, and Vans.

Now the team is expanding into what Collins calls “Secret Walls 2.0” — widening access beyond tours and battles through education, lighter programming, and new ways to reach artists who may never have Secret Walls come to their city.